Merck Consumer Care continues Allergy Relief House campaign
Merck Consumer Care has retained Vibrant Idéation & Marketing to conduct its annual "Allergy Relief House" promotion for a fourth year. The campaign supports Merck's Aerius, Claritin and HydraSense product lines. It consists of installations in shopping malls in Toronto, Vancouver and Montreal at which consumers can ask questions of experts about allergies. The house-shaped installations will be at each location for seven days. Each room in the house contains information about allergy triggers and symptoms. Consumers can also answer a digital questionnaire to receive personalized information. Magnified views of allergens will be displayed on three-dimensional television screens. The promotion will take place in Toronto from June 10 to 21 and in Montreal from Sept. 16 to 22. Vancouver dates have not yet been announced.