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Sonic Boom promotes one, hires three

Sonic Boom Creative Media of Toronto has appointed Jennifer Meehan to the position of managing director. She was previously senior vice-president and leader of the national consumer marketing practice at Edelman. Ujwal Arkalgud has been promoted to director of strategy. He was previously a senior digital strategist. Marco Gervasio has joined the firm as vice-president of creation. He was most recently a freelance creative director. Prior to that, he was creative director at Twist Image. Erik Thrane has been hired as vice-president and group account director for its Ford of Canada business. He was previously digital vice-president at Havas/Arnold Worldwide and owner of Independent Thought.

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