Adnews

Please login to continue

Username:

Password:

Adnews offers non-subscribers free access to one story per month.

Subscribe for unrestricted access to our content.

Forgot your login or password? Click here.


Warning: getimagesize(http://www.adnews.com/images/31343.jpg) [function.getimagesize]: failed to open stream: HTTP request failed! HTTP/1.1 404 Not Found in /home/nas1r1/83/28/8202883/web/view.php on line 159

Warning: getimagesize(http://www.adnews.com/images/m31343.jpg) [function.getimagesize]: failed to open stream: HTTP request failed! HTTP/1.1 404 Not Found in /home/nas1r1/83/28/8202883/web/view.php on line 162

Mattel launches Barbie is Moving campaign

By Adnews Staff

Toy company Mattel has begun a North American touring promotion in support of its Barbie brand. The campaign, called "Barbie is Moving," will visit 14 cities, including Toronto and Vancouver. The initiative makes use of a motorcade of pink branded vehicles which, when stopped, form an exhibit of the product line. The promotion is being supported with online materials and social media activities.

June 3, 2013

« Back Next »

Related stories Comments