CBC keeps Veritas Communications
By Adnews Staff
The Canadian Broadcasting Corporation has renewed its appointment of Veritas Communications of Toronto as its public relations agency of record. Veritas retained the account in a formal competitive bidding process. The assignment, which includes PR strategy, social media support, "influencer best practices" and support for various special events, will run through March 2015. "Veritas has been an exceptional partner since 2010, and we're all very pleased to be able to continue working together to further build and enhance the brand of Canada's modern public broadcaster," said Bridget Hoffer, executive director of communications, marketing and brand for CBC.
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