Aquahydrate hires NKPR
By Adnews Staff
Fitness water brand Aquahydrate has retained NKPR of Toronto as its Canadian public relations agency of record. The assignment also includes media relations, events and promotional partnerships. "NKPR has a proven track record of success when it comes to establishing new brands in the Canadian market," said John Cochran, president of Aquahydrate. "They are a consummate partner at the table and offer an invaluable understanding of the water and beverage category from both a consumer and sales perspective in Canada. We're confident that their expertise will help us to establish Aquahydrate's status as the leading performance water in this market." Aquahydrate is distributed in Canada by Unique Foods.
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