Montreal subway to get more digital screens
By Adnews Staff
The Société de transport de Montréal has signed an agreement with Cogeco Métromédia to install additional digital display screens in the city's subway stations. The roll-out will take place in two phases between June 2013 and the summer of 2014, each covering 26 stations. The new screens will increase the inventory of displays from 116 to 223, with four screens in each station. "We have been one of the first industry players to commercialize a digital display network," said Claude Lamoureux, vice-president and General Manager of Cogeco Métromedia. "This deployment is part of the move toward digital media already in progress and will reach all of the users of Montreal's subway system every day. Métrovision also provides a new and diversified programming that we will happily share with all of the clientele."