Arthritis awareness promotion takes place in Toronto
McNeil Consumer Healthcare and The Arthritis Society conducted a street promotion in Toronto yesterday intended to raise awareness of the "Walk to Fight Arthritis" fundraising event that will take place on June 9. The promotion took the form of a four-minute dance routine performed by 75 promotional workers at the intersection of Yonge and Dundas Streets, stopping the traffic. The effort is being followed-up with social media activities. "We know that over 4.6 million Canadians live with arthritis," said Janet Yale, president and CEO of The Arthritis Society. "Today we stopped traffic but our end goal is to stop this disease. We can do that by mobilizing our efforts and raising awareness and funds to support the cause."