Montreal-based insurance company Belairdirect has redesigned its website at Belairdirect.com. The new site, developed by Publicis Modem, is intended to be more user-friendly and responsive to users of mobile devices. It also includes a "more ergonomic" navigation system and additional content. "Designed as a platform for virtual communication and service provision, this state-of-the-art website presents consumers with new and affordable insurance solutions combined with a real-time advisory service," said Imen Zitouni, vice-president of web business at Belairdirect. The site is part of a wider online initiative on the part of the company that also emphasizes social media sites such as Facebook, Twitter, YouTube, LinkedIn and Google+. Belairdirect is a part of Intact Financial Corporation.