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Whirlpool Canada hires Hill&Knowlton Strategies

Home appliance company Whirlpool Canada has retained Hill&Knowlton Strategies Canada as its public relations agency of record. The assignment includes the Whirlpool, Maytag, KitchenAid, Jenn-Air and Gladiator GarageWorks product lines. The work will include PR, media relations, blogger relations, product launches, community management and event support. "We were very impressed by the amount of experience, insight and creativity that Hill&Knowlton brought to our team," said James Oh, vice-president of marketing at Whirlpool Canada. "Whirlpool always looks for partners who can seamlessly align themselves with our brands and we look forward to working alongside our team to promote our products across Canada."

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