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Squareknot rebrands

Toronto-based communications agency Squareknot has undertaken a rebranding initiative. The firm, founded in 2007 as Direct Antidote, is a subsidiary of LoyaltyOne. Specializing in direct mail marketing and loyalty communications, its clients include Air Miles, Charter Communications, the Ontario Power Authority and Sobeys Atlantic. According to the company, the new brand is intended to reflect the agency's culture, vision and capabilities. "The direct marketing world is evolving, and so too is our agency," said Di Cullen, president of Squareknot. "We've experienced a lot of exciting team growth, added capabilities and new client partnerships over the last six years. As we continue to adapt creatively and strategically to market changes, the core of our work remains focused on creating relevant multi-channel experiences to transform everyday interactions with consumers into deeper loyalty. We're very excited to have our new Squareknot brand capture the essence of who we are today."

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