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Dixie Outlet Mall breaks new campaign

Mississauga shopping centre Dixie Outlet Mall has begun a new marketing campaign called "Let Your Shopper Out." Developed by John St. of Toronto and aimed primarily at women, the initiative includes print and radio ads, online video and social media activities. "Dixie is a little under the radar for a lot of women and we hope that this campaign will make them way more top of mind for shoppers," said Stephen Jurisic, executive creative director at John St. "Shopping is a sport, as any woman will tell you, and like any sport, it's about technique, determination, and stamina. And sometimes, it's also about a well-placed elbow."

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