Kobo launches new international campaign
Toronto-based electronic book reader company Kobo has begun a new international advertising campaign. The campaign, called "The Gift of Reading," is taking place in Canada, the United States, Italy, Australia and Brazil. Created by John St. of Toronto, it consists of television, online and print advertising that encourages consumers to make reading part of their daily lives. It promotes the company's line of e-reading devices, particularly the recently-released Kobo Aura HD. "Reading is something that is intrinsic to our society, to our culture, to fostering our imaginations and challenging our minds," said Michael Serbinis, CEO of Kobo. "These campaigns celebrate readers, those most passionate about the role reading plays in our everyday lives. More than 90% of our customers read every week, with the majority of them reading every day, and we hope these initiatives will inspire more people to celebrate the written word and welcome it into their homes with their families."