Newad expands campus advertising inventory
Montreal-based out-of-home media company Newad has signed campus advertising agreements with McGill University in Montreal and Brock University in St. Cathatines, ON. The additions will give Newad advertising displays in a total of 150 buildings on 60 college and university campuses nationally. "Our teams favour creative publicity that respects students and their educational institutions," said Philippe Marchessault, executive vice-president of operations, development and innovation at Newad. "I think these are qualities that our partners discerned in our service proposals. We were selected because of our solid track record, our approach and our familiarity with the educational environment. In this same spirit, our know-how and expertise won over Brock University on the appropriateness of our plan and the benefits of having publicity in their institution for the first time."