Coca-Cola Canada breaks obesity awareness campaign
Coca-Cola Canada has begun a national marketing campaign addressing the issue of obesity in society. The campaign is intended to illustrate what the company is doing to help fight obesity and to raise awareness of the importance of making informed choices about caloric intake and maintaining a healthy weight. The initiative began yesterday with a one-minute video called "Coming Together," which is airing on national cable news and network channels. The ad encourages viewers to be mindful of the calories they consume. A second commercial, called "Calorie Dictionary," will be released in the summer. It will focus on activities that can burn off calories. "This campaign aims to inform people about the concept of energy balance, educate them on our products and inspire Canadians to live more active, healthy lives," said Nicola Kettlitz, president of Coca-Cola. "We believe Coca-Cola has an important role in providing consumers with information about energy balance while offering more beverage choices, including low- and no-calorie options, clearly communicating the calorie content of our products, marketing our products responsibly and supporting community-based active living programs across the country." The videos are part of a global campaign begun by Coca-Cola earlier this year.