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Renaissance begins spring campaign

Renaissance, an organization that assists people attempting to reenter the job market in Quebec, has begun a new marketing campaign. The initiative, developed by Lg2 of Montreal, consists of billboard, transit shelter, direct mail and weekly newspaper advertising, in addition to two television commercials featuring Debbie Travis and Marc Labreche. The creative depicts Renaissance program participants showing their faces through cut-outs in cardboard objects. The ads are intended to illustrate how donated objects help the recipients.

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