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Nature Clean breaks national contest promotion

Nature Clean, a maker of ecologically-sensitive personal care and cleaning products based in Markham, ON, has begun a new promotional campaign called the "Rock N' Clean Contest." The campaign, developed by Creative Bube Tube of Milton, ON, makes use of television advertising and various social media channels including Facebook, Twitter and YouTube. The commercial is running nationally on Food Network and W Network. Consumers are encouraged to participate in an online survey at to enter a draw for a trip for two to the Rocky Mountains. The website is designed primarily to be viewed on mobile devices, with the expectation that television viewers will use these devices to immediately participate in the contest. "Social media has grown into an incredible advertising medium, but by combining it with an advertising powerhouse like television, you can really get the viewers involved in an awesome campaign," said Jenny Munford, CEO of Creative Bube Tube.

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