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Labatt readies Alexander Keith's mobile brewery tour

Labatt Breweries of Canada will conduct a promotion in Toronto on April 18 in support of its Alexander Keith's brand. The promotion will take the form on a "mobile brewery" that will be installed in a 40-foot by 20-foot space at the location of a downtown pub. The interactive presentation will educate consumers about the brewing process and offer samples of two new beers from the product line: Alexander Keith's Cascade Hop Ale and Hallertauer Hop Ale. The installation will also feature brewmaster Steve Durand. The Toronto promotion will be the first stop in a national tour of the installation. Public relations for the initiative are being handled by Veritas Communications.

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