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Camelot Fabrics hires Precision

Camelot Fabrics of Ville St. Laurent, QC has retained Montreal-based Precision as its agency of record. The assignment includes branding, marketing and communications. The agency has begun work by developing a new logo and tagline for Camelot, as well as a new website at <>. Precision is now working on public relations and social media activities for the company's rebranding initiative. "The Precision team showed tremendous drive and tenacity for our business and brought a level of professionalism, strategic thinking and creative strength that made us confident in their ability to be our marketing partner," said Steve Haupt, president of Camelot Fabrics.

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