Comwave begins new campaign
Communications company Comwave has begun a new advertising campaign featuring former professional hockey player Tie Domi. The campaign, developed by Tag Idea Revolution of Toronto, consists of three 60-second television commercials promoting the company's home telephone, long distance and Internet services. These will be supported with out-of-home, newspaper and digital advertising through the year. The creative uses the copy, "Stand Up to the Big Guys." "Comwave delivers quality services with such tremendous value that consumers find it perplexing when comparing with what they are paying today," said Fabio Orlando, chief creative officer at Tag. "With a message that creates brand alignment first, and then introduces the offers, we are helping consumers embrace the incredible value."