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Extreme Pita readies new campaign

Mississauga-based fast food chain Extreme Pita will break an advertising campaign for a new menu item called the Spring Fever pita on April 8. The national campaign, developed by Theadlibgroup of Toronto, includes radio and transit advertising as well as in-store materials. "The personality of the Extreme Pita brand is perfectly suited to radio," said David Brouitt, creative director at the agency. "It allowed us to create an engaging, humourous spot while profiling the fresh, fun new Spring Fever pita." Extreme Pita, a subsidiary of Extreme Brandz, consists of 225 locations in North America.

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