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Adventure Architects hires Immedia

Sports marketing and event management company Adventure Architects Media Group has retained Immedia Management of Vancouver to handle media relations and public relations for its upcoming Mudd, Sweat & Tears series of obstacle course races. The team-based races will take place in six locations in British Columbia and Ontario between May 4 and Oct. 5. "Partnerships with destinations are being formed to assist with volunteer outreach, contesting, media and more," said John Reed, head of partnerships and business development at Adventure Architects. "We are looking to establish annual destination events in each location in order to build consistency and add value and economic impact in each community that we work with. We are here to foster strong organic partnerships for the long run."

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