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Tag Idea Revolution launches business-to-business agency

Tag Idea Revolution of Toronto has launched a new business-to-business marketing agency called Tag Enterprise. The unit joins the firm's existing specialized subsidiaries, including franchise-oriented The Adlib Group, media agency Tag Media and imaging studio Tag Photography. "It was clear to us that a focused B-to-B approach and discipline was lacking here in Canada in comparison to the rest of the world," said agency CEO Matt Orlando. "The importance of brand within the B-to-B realm has never been more critical to overall business success than right now. Traditional B-to-B marketing has become reactive and lifeless. Adaptations of the traditional B-to-C agency offering is no longer a viable option. We need to re-humanize B-to-B brands to make them meaningful, relevant and, ultimately, successful. This will form the basis for our brand."

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