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Edmonton Transit System readies new ad displays

The Edmonton Transit System has signed an agreement with Pattison Outdoor of Mississauga to install 34 digital display screens in 10 LRT stations in that city. The screens will deliver transit messages and advertisements to approximately 500,000 commuters per week. "As we continue to expand our markets and product offerings across Canada, we are excited about the prospects of this new digital transit network and our business relationship with ETS," said Brian de Ruiter, vice-president and general manager of the prairie region at Pattison Outdoor. "This new digital network will enable us to offer our advertisers the latest in digital advertising medium."

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