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J. S. Cheng & Partners rebrands as JSCP

Toronto-based actuarial company J. S. Cheng & Partners has rebranded itself as JSCP. The new branding also includes a new logo, a website at <> and the tagline, "Actuaries Who Care." The branding was developed by The Communications Group in association with Helena Ng Design. The website, created by Trevithick & Farr, is intended to be better adapted to mobile devices and includes information about the firm's services. "Our goal is to help clients, prospects and business executives learn what we do and who we are," said company president Joe Cheng. "Building relationships and upholding our core values remain the foundation of everything our firm represents. It's important to retain that flexibility and nimbleness we have perfected through working across different industries and applying to the wealth of our experience to offering real-world solutions that are customized, comprehensive and practical."

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