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Kanetix introduces new branding

Online financial services quote service Kanetix has introduced new branding and redesigned its website at <>. The company specializes in allowing consumers to compare rates for services such as insurance, mortgages and credit cards. Developed by The Brand Factory, the new branding is intended to depict the company as "smarter, faster and friendlier." "Customers are seeking a service experience based on accuracy, ease of use and trust," said Janine White, marketplace vice-president at Kanetix. "They seek the convenience of having all the information they need in one place online, but want the comfort of having a live person available when needed. We believe the new delivers this."

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