Sequentia launches Atom Agency
Toronto-based Sequentia has launched a new subsidiary called Atom Agency. The division will specialize in social media activities, digital marketing, community-building initiatives and content marketing. "Atom Agency reflects where our business is going and allows us to provide the social media and digital marketing services our clients need," said Jen Evans, CEO of Sequentia. "When you combine the power of Atom Agency with Squeeze, our content performance measurement software, amazing things happen for our clients."