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Future Shop hires John St.

Electronics retail chain Future Shop, based in Burnaby, BC, has retained John St. of Toronto as its creative advertising agency of record. The agency won the account in a competitive request-for-proposals process involving an unknown number of contenders. The assignment includes advertising strategy and the development of print and digital campaigns for the back-to-school season and the holiday season, as well as multi-channel retail campaigns and increased promotion for products outside the electronics category. "We were extremely impressed by the capabilities and dynamic people we met at John St. during our request-for-proposals process," said Angela Scardillo, vice-president of marketing for Future Shop and Best Buy Canada. "Their creative and focused approach aligns with Future Shop's business objectives to help propel our multi-channel retail messages in Canada." Future Shop operates 140 stores nationally. It is a division of Best Buy Canada.

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