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Hudson's Bay updates logo

Toronto-based retail chain Hudson's Bay, formerly known as The Bay, has redesigned its logo. According to the company, this is the brand's first major logo revision since 1965. The new logo consists of the black and white words "Hudson's Bay" in English and French. The logo is intended to be more streamlined and modern while maintaining the history of the brand. It will be used on all the chain's marketing and media materials, as well as in-store and online. An additional "full dress" version incorporating a coat-of-arms will appear on packaging. "We're very proud to say that Hudson's Bay is continuing to advance in 2013, not only with our numerous new business ventures, but with our updated look," said Tony Smith, creative director at the company. "We've taken what is a very meaningful two-pronged approach to the redesign, maintaining our heritage while modernizing the new Hudson's Bay Company. It's a throwback to our remarkable history and an image for the direction we’re heading in." The logo was developed by Lipman in association with Mark Summers.

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