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Representation roundup

Cue Digital Media of Toronto has signed a Canadian online advertising sales representation agreement with USA Today Sports Digital Properties. The agreement includes 750 websites covering various professional sports leagues and attracting approximately 1.6 million unique visitors in Canada. "USA Today Sports Digital Properties was formed to integrate premium sports properties and  provide compelling mainstream sports, action sports and MMA content for sports fans," said Chris Pirrone, general manager of the company. "As one of the most-visited sports properties online, our audience reach and scale is immense. Our partnership with Cue Digital Media allows us to help agencies and advertisers target Canadian sports fans to drive sales and build brand awareness by engaging passionate sports fans with custom executions across online display, mobile, video and social channels." USA Today Sports Digital Properties is a division of USA Today, which is owned by Gannett of New York.

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