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Lindt & Sprungli Canada hires Grip

Chocolate maker Lindt & Sprüngli Canada has retained Grip of Toronto as its Canadian agency of record. The assignment includes strategy, digital, social media, media planning and buying and creative development. Grip won the account in a competition involving an unknown number of contenders. "Grip earned our trust and ultimately our business throughout the pitch process because they understood our culture, our brand equity, and our business needs," said Ron Lencz, marketing vice-president at Lindt. "We face a lot of competitive pressure in our industry, but we will never sacrifice on quality or the position we own as a premium brand. Grip demonstrated the best understanding of our position and offered us a senior team that will help us build a deeper connection with our consumers."

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