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International news: WPP buys three Colombian agencies

By Adnews Staff

Three WPP agencies have acquired all the outstanding shares of three agencies based in Bogota, Colombia. Grey has acquired advertising agency REP/Grey. G2 Worldwide has acquired digital agency REP/G2. MediaCom has acquired media firm Massive. No financial details are available. According to the agency, the acquisitions are part of WPP's ongoing efforts to strengthen its services in Latin America. Other WPP companies and affiliates active in Colombia include JWT, Ogilvy, Young & Rubicam, Wunderman, OgilvyOne, Burson-Marsteller, Live, Energy, TNS, Kantar Worldpanel, Millward Brown and IBOPE.

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