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Alzheimer Society of Canada conducts dementia awareness campaign

The Alzheimer Society of Canada has begun a national campaign intended to raise awareness of dementia. Called "See me, not my disease. Let's talk about dementia," the campaign will run through January, which has been designated Alzheimer Awareness Month. The initiative will work to counters various myths and stereotypes about the disease. It includes a 30-second television commercial featuring patients and family members speaking about the condition. The campaign also includes an online quiz at <>. "Dementia really challenges the values we hold as a society and what it means to be human," said Mary Schulz, director of education at the society. "We need to stop avoiding this disease and rethink how we interact with people with dementia. Only by understanding the disease and talking more openly about it, can we face our own fears and support individuals and families living with dementia."

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