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Mercedes-Benz Canada begins B-The Face contest

Mercedes-Benz Canada has begun a national contest promotion called "B-The Face" in support of its 2013 B-Class vehicle line. According to the company, the car is aimed at younger and more urban consumers. The winners of the contest, which is being conducted online at <>, will become brand ambassadors who will attend various events and who will receive a one-year lease of a Mercedes-Benz B 250. Entrants will be judged on how well they embody one or more of the lifestyle characteristics the company wished to associate with the brand: B-Seen, B-Adventurous, B-Spontaneous and B-Playful. Entrants must also provide a Tumblr address and an optional list of social media sites they use. Submissions will close on Feb. 15, 2013. Five finalists will be selected for each of the categories. The winners will be selected by public online voting. "This highly compelling package will definitely appeal to a wide variety of buyers, but its key attributes especially complement the active lifestyles of young urbanites," said Tim Reuss, President and CEO of Mercedes-Benz Canada. "We are pleased to launch the B-The Face contest. This multi-faceted search will help us connect with many new potential buyers, engaging them with the brand in a unique and innovative manner and demonstrating the countless different ways that the versatile B-Class will match a fast paced lifestyle."

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