TO2015 hires Fuse Marketing Group
The Toronto 2015 Pan Am/Parapan Am Games Organizing Committee has retained Fuse Marketing Group of Toronto as its web and social media agency. The assignment includes the development and re-launch of the Toronto2015.org website and electronic commerce integration, as well as social media activities and monitoring. The new site is expected to launch next year. Fuse will also develop four mobile applications aimed at fans. "With [Fuse's] expertise, we'll be able to grow, engage and interact with the fan base of the People's Games both here in Canada and throughout the Americas and Caribbean," said Ian Troop, chief executive officer of the committee. "We're especially excited by the opportunity to develop apps that will help connect athletes, spectators and residents of the Greater Golden Horseshoe with the Games."