Pattison Outdoor Advertising retains QMI Agency
Pattison Outdoor Advertising of Toronto has retained newswire service QMI Agency to provide the primary content for its national inventory of digital signs. The company will supply approximately 120 articles per day to Pattison's display screens in English and French. The stories will cover national and local news, politics, sports and entertainment. "This relationship between a leading national print/web publisher and an outdoor company is a first, and will ensure the highest level of coverage possible on our networks," said Cam Milne, general manager of Pattison OneStop. "Seven days a week, 24 hours a day, Pattison screens will feature up-to-the-minute news headlines and photos. This content strategy represents an unmatched investment by Pattison to ensure our content enhances the user experience on our digital networks."