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Ariad Communications forms agreement with ExactTarget

Ariad Communications of Toronto has formed an agreement with Indianapolis-based email marketing company ExactTarget to become the firm's first Canadian "strategic solutions provider." The two companies will work together to provide marketing programs combining email, social media, mobile, text message and analytic elements. "During the past year, Ariad has been working closely with ExactTarget and the strategic solutions provider status is a natural evolution of our relationship," said Greg Elliott, head of email marketing and digital CRM at Ariad. "ExactTarget is a thought leader in the digital and multi-channel environment, and their capabilities are second-to-none. Being a strategic partner means we can combine these capabilities with Ariad's strategic, creative and content expertise to deliver even more to our clients."

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