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Good Shepherd Ministries retains Blackjet

Toronto-based charitable organization Good Shepherd Ministries has appointed Blackjet, also located in Toronto, as its agency or record. Blackjet will develop a new brand identity for the organization and conduct awareness-raising initiatives tied to its 50th anniversary. Three additional agencies were considered for the assignment. Good Shepherd Ministries works to provide food, clothing and shelter to homeless, disadvantaged and marginalized people in Toronto. Blackjet's first work for Good Shepherd was a fundraising event in the form of a table tennis tournament that took place late last month. "What really stood out to us about working with Blackjet is their knowledge of the digital space, as well as their strength in social media," said David Lynch, executive director of Good Shepherd Ministries. "One of our main goals is to reach and educate a younger audience. Blackjet is the right agency to make that happen."

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