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Sponsorship roundup

CTV has begun seeking sponsors for its new reality series The Amazing Race Canada. According to the company, promotional options will include product integration and branded content. CTV has licensed the Canadian format rights to the show from Disney-ABC Domestic Television and has retained Insight Productions to produce the series, with support from Profiles Television. "With potential stops in all parts of the country, The Amazing Race Canada is an excellent opportunity for clients to engage Canadians from coast-to-coast," said Mary Kreuk, vice-president of brand partnerships at CTV. "We are actively looking to collaborate with our customers on innovative four-screen sponsorship and brand partnership opportunities."

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