Channel Zero promotes Rewind launch
By Adnews Staff
Toronto-based Channel Zero will launch a new specialty television channel called Rewind on Dec. 1. The channel will specialize in movies from the 1970s, 80s and 90s. It will be available to cable customers of Rogers, Shaw, Telus, Cogeco, MTS and Videotron, among others. The company will promote the new channel with a 60-day free preview period. Additional support will take the form of a promotion called "National Rewind Your VCR Day" on Jan. 5, 2013. On that day, Rewind will collect VCRs at shopping malls in Toronto, Calgary, Edmonton, Vancouver and Montreal, donating $25 to the World Wildlife Fund for each machine it receives. Visitors to these mall installations can also enter a draw for $2,000 in cash in each city. "Rewind's sister station Silver Screen Classics, which features films from the 30s to the 60s, has seen great success," said Jennifer Chen, programming vice-president at Channel Zero. "Taking inspiration from it, the idea of launching a companion channel with films from the next three decades was born. We bounced the idea off of colleagues, family and friends who are in their 30s and 40s, and the response was incredibly encouraging. It quickly became apparent that we could close a gap in the marketplace and give Canadian movie lovers more of the films they want to watch."