ISign Media Solutions signs research deal with Baylor University
Toronto-based mobile advertising company ISign Media Solutions has formed a partnership with Baylor University of Waco, TX to collaborate on research into marketing metrics. The intent of the two-year agreement is to publish data on the subject of mobile proximity marketing that will have both commercial and academic value. "We will soon have a research collaboration relationship with an internationally recognized university located in the United States, which is our major market," said ISign CEO Alex Romanov. "Having a presence in the Baylor Research and Innovation Collaborative and on the Baylor campus provides the opportunity to sponsor university research by graduate students and professors to aid in the development of future improvements to and expansion of our product line."