Pfizer Canada conducts national Viagra campaign
Pharmaceutical company Pfizer Canada has begun a national marketing campaign promoting a lower price for its Viagra erectile disfunction medication. The effort includes newspaper and online advertising, as well as social media activities and public relations. It was developed by Taxi, with media buying by MediaCom, digital work by Twist Image and PR from Strategic Objectives, all based in Toronto. One execution, a 40-second online video, is a time-lapse presentation of 6,500 pills being formed into a the shape of a smiling face.