Campus Intercept joins International Youth & Student Marketing Alliance
By Adnews Staff
Campus Intercept, a division of Toronto-based Intercept Group, has joined the International Youth & Student Marketing Alliance, a group of youth-focused marketing agencies formed in Germany in September. Campus Intercept will represent Canada within the group. Other agencies in the alliance represent Denmark, Austria, Portugal, Italy and the United States. "Today's youth are forming their lifestyle habits and brand loyalties," said Andrew Au, president of Campus Intercept. "For the first time in their lives, they're in control. Today's youth are extremely savvy. It's crucial for brands to stay plugged into this demographic. The IYSMA provides an international think tank that will help brands stay relevant."