National Reading Campaign begins contest promotion
The Toronto-based National Reading Campaign has begun a public awareness initiative called "What did you read today?" The organization is a group of librarians, educators, booksellers, publishers and writers that works to promote reading as a national priority. The campaign launched this week with two contests; one aimed at the general public and one aimed at children. Both will run until the end of the year. Consumers can enter the first contest by sharing what they are reading via Twitter. Ten winners will receive Kobo e-readers pre-loaded with a selection of books. The second contest encourages public librarians and teachers to create a wall or other space where children can post what they are reading. Libraries and schools can win $1,000 in books. The campaign was developed by Manifest Communications of Toronto, which also redesigned the National Reading Campaign website at <http://www.nationalreadingcampagin.ca>. "Over the months to come, we'll be asking that question to Canadians through a variety of media and events and especially via a website, where readers can drop in to talk, share and build our reading society," said Patsy Aldana, chair of the National Reading Campaign.