Right To Play conducts awareness campaign
Non-profit organization Right To Play has begun an awareness campaign called "Level the Field." The initiative is intended to raise public awareness of the work done by Right To Play to help children develop life skills through participation in sports. The media campaign, developed by Weber Shandwick Canada, includes traditional and social media elements. It also features a draw for a trip to West Africa, as well as an online video featuring a number of "Athlete Ambassadors."