Bloom Digital Platforms becomes AdGear Technologies
By Adnews Staff
Montreal-based Bloom Digital Platforms has rebranded itself as AdGear Technologies. The company specializes in digital marketing software. At the same time, the company has introduced two new products. The first is a real-time bidding system aimed at advertisers called AdGear Trader. The second, called AdGear Mobile, is a mobile and tablet advertising management system aimed at publishers. "This rebranding comes at an important time in the company's evolution as we went through a period of consistent growth that showed rapid adoption of our offering," said Vlad Stesin, the company's product vice-president. "Today our platform is used by advertisers, agencies and publishers in turnkey or white-label mode, serving over five billion monthly ad impressions and processing another 90 billion ad requests in real-time bidding mode."