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Sponsorship roundup

Automaker Mazda Canada has signed sponsorship agreements with Canada Snowboard and Snowboard Jamboree. Through these agreements, Mazda will become the official vehicle of the Canadian National Snowboard Team for the 2012-13 season and the title sponsor of the upcoming FIS World Snowboard Championships. "We are thrilled to be the official vehicle provider for the Canadian National Snowboard Team and see this as the perfect avenue to support Canadian athletes in a sport that embodies so many parallel qualities to Mazda vehicles," said Krista Kelly, national manager of brand communications at Mazda Canada. "Their focus and dedication to the sport is the same way we feel about Mazda vehicles, and to share that passion is a great opportunity for us."

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