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Corby Distilleries promotes Wiser's Small Batch

By Adnews Staff

Corby Distilleries has begun a new campaign for its Wiser's Small Batch whiskey. The campaign, developed by John St. of Toronto, consists of out-of-home and print advertising. The two executions, called "Forklift" and "Truck," are intended to illustrate the care used by the distillery in producing small quantities of the product. The first ad depicts a forklift being used to carry a single bottle of the product, while the second depicts a flatbed truck transporting a single barrel. The campaign uses the tagline, "Handcrafted in Small Batches."

October 29, 2012

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