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Cape Farewell Foundation readies out-of-home initiative

The Cape Farewell Foundation will conduct an initiative called "Ship of Fools: Artists and Climate Change" in Toronto from Nov. 5 to 18, in association with out-of-home media company Pattison Onestop. The multi-screen installation will include time-lapse videos of melting glaciers on display screens in Toronto subways. An image and text presentation will run on billboards in the city's financial districts, and creative featuring hip-hop artist Shad will run on a billboard along the Gardiner Expressway. The non-profit foundation works to encourage a "cultural response to climate change."

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