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Sailing Billboards Canada to launch next summer

A new out-of-home media company called Sailing Billboards Canada will begin operating in Toronto next summer. The company's service will offer advertising space on boat sails in Toronto's inner harbour. "The opportunity for advertisers is huge," said company founder Brett Rathbone. "Toronto's inner harbour is one of the busiest pieces of water in the country, with multiple yacht clubs, Toronto Island ferries running continually, Porter Air flying overhead, and tens of thousands of commuters, condo dwellers and visitors on shore. "Our Reliance 12-metre boat is one of the most striking sailing vessels in the harbour and it offers a tremendous amount of sail area for advertising." Sailing Billboards Canada is a division of Toronto-based Creative Monopoly.

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