LCBO conducts Whisky Rocks promotion
The Toronto-based Liquor Control Board of Ontario has resumed its annual "Whisky Rocks" promotion. The initiative features new products, an in-store tasting program, special displays, musical events and an online competition at <http://www.whiskyrocks.com>. Activities will promote 140 whiskies at 330 LCBO retail locations. The promotion will run until Nov. 10. "Whisky is a timeless spirit into which distillers continue to breathe contemporary life," said Bob Downey, senior vice-president of sales and marketing at LCBO. "We expect the six new Canadian whiskies debuting this fall, and the innovative spiced and flavoured varieties, to generate consumer interest in this popular category."